The scent marketing, also called the aroma-marketing, is a type of sensory marketing that targets the consumers’ sense of smell. Research has shown that scent is a very important aspect of sensory marketing. The reason of that is that other senses (sight, touch, taste or hearing) are conscious one while a scent is a sense targeting unconsciousness directly, being analyzed by the brain without any consumer awareness. Scent marketing creates a pleasant atmosphere for customers. The aim is to ensure that customers stay in the store as long as possible and enjoy the ambiance, so that they buy more products and consume more. Alfa Chemistry is committed to providing you with scent marketing services to enhance your brand's competitiveness.
Benefits of scent marketing
In recent years, an increasing number of retailers are engaging with scent marketing in their retail stores. Its benefits are mainly as follows.
Consumers are exposed to scents that positively influence their attitudes towards the sales environment, improving their brand memory and thus increasing the likelihood of purchase. For example, bakeries, coffee houses and restaurants often unintentionally worked with scents as an attraction. These scents make people's mouths water and stimulate them to enter the store and consume.
- Enhance brand recognition
Brand image represents tangible interests, while brand perception indicates the emotional association with this specific brand. Studies have shown that scent affects consumers' cognitive and emotional responses to brands. Therefore, it is valuable to incorporate odor into the brand strategy. Starbucks uses a specific coffee scent in all of their outlets. This helps them establish a strong identity around the world, which increases brand recognition.
Pleasant scents will increase the time that consumers spend in the store, leading to more browsing behavior and thus increasing the interaction between the customer and the product.
- Enhances mood and aesthetics
The olfactory perception is an interface which allows a very subliminal communication between human beings and the environment they are in, because the olfactory system has a direct connection with our emotional center. For example, a fresh and pleasant scent will enhance the mood of customers. It makes the customers feel light, fresh, and relaxed.
- Elevated value perception
In two stores selling similar products, customers tend to think that the products in stores with a pleasant scent are of better quality and are willing to spend money there. This suggests that a pleasant scent helps to enhance the value of the brand.
Our marketing strategy
Scent marketing is a unique marketing strategy that can influence customers' emotions and consumption decisions. Our scent marketing strategy is mainly as follows.
Scent branding
Scent branding aims to associate a brand with a specific scent. When a customer smells this type of scent, it evokes his or her memory of the brand.
Ambient scenting
Ambient scenting is the introduction of a pleasing scent with the goal of creating the perfect ambiance for the customer. It will help your brand build a long-term relationship with your customers around trust and confidence.
When it comes to products, the importance of marketing cannot be over-emphasized. If you are planning to enhance your brand appeal through a scent marketing strategy, please do not hesitate to contact us. We will provide you with a full range of support services.
For Research Use Only. Not for use in diagnostic or therapeutic procedures.
